Privacy Policy for Resource River, Inc.

Last Updated: February 4, 2026

This Privacy Policy outlines how Resource River (“Company”, “we”, “our”, or “us”) collects, uses, maintains, and discloses information collected from users (“User”, “you”) of the website [www.resourceriver.com] (“Site”).

This Privacy Policy applies to the Site and all services offered by Resource River. 

1. Personal Data We Collect

Resource River is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your information when you use our website and services, including SMS marketing, email marketing, appointment reminders, and website tracking tools. By using our services or opting into our communications, you agree to this Privacy Policy and our Terms and Conditions.

Contact information

We may collect personal information that you voluntarily provide to us, including but not limited to your name, email address, phone number, business name, service address, and any information you submit through forms, chat widgets, phone calls, SMS conversations, or appointment requests. We may also collect technical data such as IP address, browser type, device information, and usage data when you visit our website.

Communications data

If you opt in, we collect your messaging preferences and maintain records of consent and opt out activity related to SMS and email communications.

Usage and device information

We may use cookies, pixels, and analytics tools to collect information about how you use our website. This may include your IP address, browser type, pages visited, and interaction data.

Appointment and service data

If you schedule appointments or use our services, we may collect details associated with those interactions.

2. Non-Personal Identification Information

We may collect non-personal identification information when Users interact with the Site. This includes browser type, operating system, IP address, Internet service provider, and other similar technical data about Users means of connection to our Site.

3. Web Browser Cookies

Our Site may use “cookies” to enhance User experience. User’s web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the Site may not function properly. 

4. How We Use Your Information

We use the information we collect to respond to inquiries, provide and support our services, schedule appointments, send service-related communications (including SMS and email), improve our website and services, and comply with legal or regulatory requirements. We do not use your information for purposes unrelated to the services you request.

5. Cookies and Tracking Technologies

We may use cookies and similar technologies to personalize your experience and understand how our website is used. You can control cookies through your browser settings. Some features may not work correctly if cookies are disabled.

6. Protection of Your Information

We adopt industry-standard security measures to protect your information from unauthorized access, alteration, disclosure, or destruction. However, no method of data transmission over the Internet is 100% secure. 

7. Sharing of Information

We do not sell, trade, or rent Users’ personal information. We may share generic aggregated demographic information not linked to any personal identification information with partners, trusted affiliates or advertisers.

We do not share mobile phone numbers, SMS opt in data, or consent information with third parties or affiliates for marketing or promotional purposes. We may share information only in the following limited circumstances:

Service providers

We may share information with trusted vendors who help us deliver services, such as SMS and email delivery, customer support tools, scheduling tools, and analytics providers. These providers may only use information to perform services on our behalf.

Legal and safety

We may disclose information if required by law or to protect the rights, safety, and security of Resource River, our users, or others.

Business transfers

If Resource River is involved in a merger, acquisition, or asset sale, information may be transferred as part of that transaction. Any successor will be required to honor this Privacy Policy.

Third party sharing

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

8. SMS Messaging & Consent

By providing your phone number and opting in through our website forms, chat tools, phone interactions, or other consent mechanisms, you agree to receive SMS messages from Resource River related to your inquiry, service updates, appointment confirmations, or relevant business communications. Message frequency may vary. Message and data rates may apply. You may opt out at any time by replying STOP. Consent to receive SMS messages is not a condition of purchase.

9.. Email opt out

You can unsubscribe from marketing emails by clicking the unsubscribe link in the email.

10. Access and correction

You may contact us to request access to, correction of, or deletion of your personal information, subject to applicable law.

11..Cookies & Tracking Technologies

We may use cookies, pixels, and similar tracking technologies to enhance user experience, analyze website traffic, and improve our services. These technologies may collect non-personal information such as browser type, pages visited, and time spent on the site. You may disable cookies through your browser settings if you prefer.

12. Third-Party Websites

The Site may contain links to third-party websites. We do not control these websites and are not responsible for their privacy practices. We encourage Users to read the privacy policies of any external sites. 

13. Data Security

We take reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, misuse, or disclosure. While no method of transmission over the internet is 100% secure, we strive to use commercially acceptable means to protect your data.

14. Your Data Rights

You may request access to, correction of, or deletion of your personal information at any time by contacting us at the email address listed below. We will respond to reasonable requests in accordance with applicable laws and regulations. 

15. Phone Number Use & Sharing

We do not sell, rent, or share your phone number or personal information with third parties for their marketing or promotional purposes. Phone numbers collected for SMS communications are used solely for the purposes described in this Privacy Policy.

16. Children’s Privacy

Our services are not intended for children under 13 and we do not knowingly collect personal information from children.

17. Changes to This Policy

We may update this Privacy Policy at any time. The “Effective Date” at the top will reflect the latest version. Your continued use of the Site constitutes acceptance of these changes. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications. 

18. Your acceptance of these terms

By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.

19. Contacting Us

If you have any questions about this Privacy Policy or your personal data, please contact:

Resource River, Inc.
Email: [email protected]

Phone: (815) 685-2153
Address: 659 Columbia Street, Joliet IL 60432

This Privacy Policy applies solely to Resource River and its related services and is designed to comply with applicable messaging, privacy, and data protection regulations.